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Table of Contents


Chapter 1: Introduction to Entrepreneurship

Chapter 2: Becoming an Entrepreneur

Chapter 3: Entrepreneurial Characteristics

Chapter 4: Personal Risks of Entrepreneurship

Chapter 5: Entrepreneurial Innovation and Ideation

Chapter 6: Entrepreneurial Product/Service Characteristics

Chapter 7: Entrepreneurial Assessment

Chapter 8: Entrepreneurial Adoption

Chapter 9: Entrepreneurial Business Models

Chapter 10: Entrepreneurial Financing

Chapter 11: Entrepreneurial Planning

Chapter 12: Entrepreneurial Pitching

Chapter 13: Intellectual Property Protection

Chapter 14: Entrepreneurial Marketing

Chapter 15: Founding Team

Chapter 16: Entrepreneurial Advice Networks

Chapter 17: Social Entrepreneurship

Chapter 18: International Entrepreneurship

Chapter 19: Criminal Entrepreneurship

Early reviews

William Irwin

Diana Kander

Ray Lindstrom

Editor of Seinfeld and Philosophy: A Book about Everything and Nothing

Author of All-in Startup

Author of Fearless! Confessions of a Serial Entrepreneur

“Seinfeld hasn’t aired a new episode in over 20 years, but thanks to Scott Livengood the show can teach us something new: what it takes to be an entrepreneur! You need a great idea like muffin tops or a cologne that smells like the beach, but no matter how good your product is, customer service counts—just ask the “Soup Nazi.” Marketing is key, though not even a celebrity endorsement will sell puffy shirts. This multimedia book is a serious introduction to entrepreneurship, but it’s also seriously fun.”

"Livengood brings a fresh and innovative perspective to entrepreneurship education . . . I'm all in for this book!"

 "For those of us entrepreneurs who just “went out and did it” Scott provides a fresh and knowledgeable approach. Adding Seinfeld to the mix is brilliant and shows that he belongs to the small, select group of clever innovators. This book is a must for every entrepreneur or wannabe. Not just informative, but clever and fun. A winning combination from a guy who knows his stuff."

Have you read/watched the book? Please leave your comments below.