Editor of Seinfeld and Philosophy: A Book about Everything and Nothing

Author of All-in Startup

Author of Fearless! Confessions of a Serial Entrepreneur

“Seinfeld hasn’t aired a new episode in over 20 years, but thanks to Scott Livengood the show can teach us something new: what it takes to be an entrepreneur! You need a great idea like muffin tops or a cologne that smells like the beach, but no matter how good your product is, customer service counts—just ask the “Soup Nazi.” Marketing is key, though not even a celebrity endorsement will sell puffy shirts. This multimedia book is a serious introduction to entrepreneurship, but it’s also seriously fun.”

"Livengood brings a fresh and innovative perspective to entrepreneurship education . . . I'm all in for this book!"

 "For those of us entrepreneurs who just “went out and did it” Scott provides a fresh and knowledgeable approach. Adding Seinfeld to the mix is brilliant and shows that he belongs to the small, select group of clever innovators. This book is a must for every entrepreneur or wannabe. Not just informative, but clever and fun. A winning combination from a guy who knows his stuff."