R. Scott Livengood, PhD


The Seinfeld Sensei

My mission is to promote the Entrepreneur's Ethic by Educating in an Entertaining way to Empower students to help them Elevate their lives and pursue their passions built on the foundation of the Entrepreneurial Mindset

Professor Livengood, a.k.a. the Seinfeld Sensei, earned his PhD in Strategic Management from the University of Maryland and his Masters of Business Administration and Bachelor of Science in Accounting from Brigham Young University in Provo, Utah. He worked at KPMG (Honolulu & San Francisco offices) and Honeywell International (Phoenix & Morristown offices) along the way, but his true passion lies in education.

He is the lead author of That’s Our Turf! Identity Domains and Competitive Dynamics with Rhonda Reger (published in the Academy of Management Review , his field’s top theoretical outlet) and has been an award-winning teacher ("sensei" in Japanese) of strategy and entrepreneurship at numerous universities throughout the United States and to groups around the world.

An Ironman, lover of music, movies, and sports, avid traveler, and curious explorer of the world around him, he is also fluent in Japanese and Seinlanguage.

Listen to Professor Livengood as a guest on these podcasts:

Are You Happy in Your Heart?


The Startup of Seinfeld: A Multimedia Approach to Learning Entrepreneurship, released in September, 2020, uses clips from the popular TV comedy to illustrate various principles and topics of entrepreneurship.

Online Courses

For those looking for more guidance, Professor Livengood has created a series of five full-length online courses on entrepreneurship designed to take students from the beginning of an idea through the establishment of a thriving and lasting organization.

Keynote Speaking

Interested in educating an audience while entertaining at the same time? That is Professor Livengood's specialty! Click the link below to inquire about his availability.

Corporate Training & Consulting

For even more personalized and individualized instruction, Professor Livengood can provide business solutions in a group or one-on-one setting.

What do you want to learn today?

2024 @seinfeldsensei.com